Welcome to Influence, Inc., your go-to source for all things PR, media strategy, and brand storytelling through a feminist lens. This blog is here to break down the industry’s biggest trends, challenges, and successes—through the lens of social media and its power in shaping culture and society.
In an age where social media drives the public narrative, PR strategies are increasingly influenced by how stories are told online, and who gets to tell them. From crisis management to influencer marketing, Influence, Inc. explores how social media serves as both a tool for empowerment and a space for resistance, as well as its potential for reinforcing or challenging patriarchal structures.
We’ll delve into how PR shapes public perception, drives conversations, and sparks cultural moments that impact female presenting, or femme identifying people. Expect expert insights, real-world case studies, and sharp takes on how PR intersects with feminism, activism, and the forever-changing digital landscape.
Because in today’s world, influence isn’t just about who you know—it’s about how you tell your story, and whose voices are central in that narrative.
Let’s talk strategy. Let’s talk impact. Let’s talk Influence, Inc.
Meet the Team!
Courtney Steers, The Editor.
I’m Court! I am 22 years old. I currently study at the University of Lincoln, doing my MA in Media and Communications.
I’m started out my studies in Journalism at college, continuing to navigate that world with my BA in Journalism Studies. While Journalism is fun, its interesting to understand a more corporate side of media, which made me take an interest in PR.
My personal politics play a huge part in everything I do. I cant help but put a feminist spin on all things academic, professional and even my personal life. Which is why I wanted to uncover the influence of feminism on PR, typically with the use of social media.
Influence, Inc. 